I had the opportunity to attend the SXSW Interactive Conference this past week and it was AMAZING. I started by attending the panel discussions Saturday-Tuesday (yes, I took off from work).
Here are my notes and some useful links...
Friday, March 11
Ducking Bullets and Blowing up Barriers: the Indie Development of Alien Hominid- Tom Fulp
-I will willingly admit that I am not into video games. I attended this talk in the hopes of gaining some insight on indie marketing, branding and other business stuff.
Saturday, March 12
How to Hotwire the Creative Process: Drive it like you stole it-Curt Cloninger
-I attended this panel to get some insight on how to get out of my rut.
Check out the presentation
Good Stuff: If you are going to be successful, its important that you don't doubt yourself. Build yourself a personal design playground. Everyone needs a place to fail and its better to do it semi-publicly and in a medium you want to improve. Be less derrivative. Go back to the roots of everything (aka. au naturale).
How to Make Big Things Happen with Small Teams - Jason Fried
-I was there to find out how small teams could take on big tasks.
Key Concepts: Reduce Mass, Making things Manageable, Lowering Cost of Change (secret weapon), Staying out of Debt.
What next?: These are definitely rules to live by. I dream big, but I really don't envision myself in supercorporate land.
Sunday, March 13
DIY Now, or Someone Else will-Alex Hart, Ted Rheingold, Gina Trapani, Willem Vos
-I was drawn in by the catchy title
Check out the presentation
Notes: Almost everything falls under the DIY catch phrase (blogging, podcasting, open source, unfunded web business, zines...). Why should you DIY? Its cheap, there are many prebuilt tools out there, lots of people are looking to work on a new hot project, there are endless amounts of information online. The rewards are endless. The main reward being a full time job that is a spin-off of a temporary/part-time project.
What next?: I think that I will take this new information and run with it. I am not comfortable with the idea of dropping my current job to start up on something that has little to no security. I also see that many of my part time projects have the potential for becoming lucrative full-time work.
How to be Beautiful: More Hi-Fi Design with CSS- Douglas Bowman, Dan Cederholm, Molly Holzschlag, Christopher Schmitt
-I was there because one can never get enough on CSS.
Check out the presentation
Notes: The Road to Mastering CSS...#1 Understand that CSS is an integrated language. #2 Know markup. #3 Document and Data Structures are equally important to design.
What next?: Getting better at design and coding. Taking up more space on Jeremy's server (my playground for now).
Malcom Gladwell, Keynote Speech.
-I was there to see what the hype was on Gladwell. His book "Blink" was added to my reading list after Halley blogged on it a month or 2 back. The talk reinforced the fact that I NEED to read the book.
Elements of Meaningful XHTML- Tantec Celik
-I wanted to learn how to be a better coder.
Check out the presentation
Notes: The goal is to be precisely meaningful, like Goldilocks. Everything should be just right.
What next?: Clean up my coding. My code is valid but it could be a lot better.
How to Build your Brand with Blogs- DL Byron, Jim Coudal, Jason Fried, Molly Holzschlag, Robert Scoble
-This came up at the right time. With Steph and Paula's websites to build I was curious about how a blog could make or break them. In both cases it would be wise.
Notes: Blogging your brand is key for new, small brands, blog about a niche. You can use your brand to build an audience. A blog also allows you to be honest and open with your audience. A great blogger is passionate and authoritative.
What next?: Paula gets a blog to reinforce the fact that although she is a lawyer, she is a human being who cares about people.
Monday, March 14
Does Design Matter?- Joe Clark, Kelly Goto, Jason Santa Maria, Jeffrey Zeldman
-I wanted to know if there was an answer to the question.
Notes: The most interesting portion of the discussion was the debate on Design or Lifestyle, Which came first? Its pretty much the same as the chicken and egg thing, we aren't quite sure. Design can influence your lifestyle just as lifestyle can guide design. The key example of this was the IPOD. It is the perfect combination of all the aspects of design. More people are creating things that you didn't know you needed until you experienced them personally. Webdesign seems to be headed in that direction. Another hot topic was was desire. People will deal with crappy user interfaces if they really want something. A prime example of this is Ebay.
In the end...The designer should really focus on meeting the needs of their target user.
What next?: I will keep designing. Even though many people are in a content oriented phase right now with their mobile devices and site feeds, there are still people who want more than content.
How to Inform Design: How to Set Your Pants on Fire- Nick Finck, Kit Seeborg, Jeff Veen
-The title led me in. Why wouldn't you want to know how to set your pants on fire?
Check out the presentation
Notes: Can we design for what people are expecting? Cool example USDA's Hay Net
Simple, yet does exactly what you need it to do. You want to talk to your audience and highlight the interesting things. Put yourself in the users shoes.
Where are the Women of Web Design?- Molly Holzschlag, Min Jung Kim, Nancy Massey, Eric Meyer, Maxine Sherrin, Tiffany Brown
-I was there to meet my peers and to see if a solution for the problem was in the works.
Notes: There's been a lot of buzz on this question. The main reasoning behind why women are such a minority in web design is the lack of role models. Other reasons: Women don't stand out, they tend to stick to small business or non-profit. Women often avoid it because they are afraid to put themselves out there. They feel underqualified.
The solution for the future... Mentoring programs and getting men to realize that they can't appeal to the masses if the team is composed of only men.
What next?: I will keep on keepin' on. Hopefully I will inspire others. When I get some free time I would like to do some volunteer work.
Tuesday, March 15
Internet 2010: What will the Web Look Like when it Turns 20?- John Allsop, Douglas Bowman, Eris Free, Jon Hicks, Dave Shea
-I wanted to get some insight on where the web was going and what I should be studying as a developer.
Check out the panel blog
Notes: The general vibe was that there wasn't going to be much change. Sure there will be more media types to design for but that can be handled with CSS. Web design and Industrial design use to be very separate ideas but now the two seem to be converging.
What next?: I will continue to perfect my CSS and HTML skills.
Notes from the Underground: The Rise of Remix Culture- Jeremy Brown (DJ Reset), Glenn Brown, Eric Stuer
-I was curious about crossovers in industry.
Notes: The biggest issue for remixer is copyright.
Check out: This Place Sucks (remix of Superfriends and Office Space)
Remix Radio Creative Commons
Bruce Sterling, Keynote Speech
-I followed some friends into this panel. I didn't know much about Sterling but after his speech I plan on checking out his books.
Turning Pink into Green: The Online Business of Pleasure- John d'Addario, Amelia G, John Halcyon Styn
-I was a little curious. I often joke about turning to the adult industry because it would be more lucrative than my current employment.
Check out the Presentation
Notes: There is a new revolution in porn. It is more art/creative based. Why create adult websites? The most damaging thing in society is sexual shame. Porn is the last honest medium.